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In the event of a national postal disruption, Canada Life is prepared to help lessen the impact and continue to serve our customers. What you need to know

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

Your large-case resources

The financial underwriting process can seem daunting, but Canada Life’s financial underwriting team is here to help. 

Canada Life was the first insurance company to have a dedicated team help advisors with financial underwriting. 

The team is led by Ladelle Baar, Assistant Vice-President, Product Tax & Financial Underwriting, and Eric Sousa, Director, Financial Underwriting. Their combined experience and expertise guides the team that’s ready to assist with your cases and help answer your questions. 

Ladelle has more than 20 years of experience at Canada Life working with advisors and clients, and Eric has more than 11 years analyzing financial statements and information from various industries. They’re both Chartered Professional Accountants (CPAs) with the ability to think outside the box and deliver superior results for your clients. By combining your knowledge of the client’s needs with their expertise, your clients get one of the most efficient underwriting processes in the industry.

What does the financial underwriting team do?

Financial underwriting can be difficult and complex, especially for high-net-worth clients. Canada Life’s financial underwriting team is comprised of CPAs who can review, interpret and resolve complex financial underwriting cases, using Canada Life’s modern financial underwriting guidelines and practices. 

Their thorough approach helps ensure your clients have the best chance at favourable underwriting outcomes.  

Canada Life’s financial underwriting team is automatically involved in all cases seeking more than $25 million in coverage and cases with complex structures and strategies. 

What sets the financial underwriting team apart?

Canada Life’s financial underwriting team is involved throughout the entire underwriting process, and offers a personalized approach to adapt to your clients’ specific needs, including:

  • Preliminary underwriting consultation calls to outline specific documentation requirements and share feedback on proposals.
  • Sharing industry-leading tools, guidelines, and processes to assess your clients’ insurance needs.
  • Collaborating with advisors, third-party accountants and other relevant stakeholders.
  • Developing clear and concise packaging for reinsurance partners to help with financial assessments.
  • Presenting financial underwriting best practices, with relevant case examples. Learn how to write strong cover letters for insurance applications.

All of these services help reduce back-and-forth discussions with your clients and reduce the overall underwriting time required. 

Contact the financial underwriting team directly at financial-underwriting@canadalife.com or through your Canada Life wholesaler or underwriter.