August 7, 2020

Winnipeg, MB, August 7, 2020. . . Canada Life is proud to announce they will support charitable causes at the Mackenzie Tour – PGA TOUR Canada-affiliated Canada Life Series. Canada Life will donate $5 to charity for every birdie made and $20 for every eagle made over the course of this four-event golf series.

“We’re proud to support Canadian golfers through the Canada Life Series. Adding a charitable component to the events made sense and is another way we can help Canadians,” said Jeff Macoun, President and Chief Operating Officer, Canada, Canada Life. “This program will also add another element of competition to the tournaments, which is always fun. We’re eager to see how many birdies and eagles are made.”

The Mackenzie Tour created the Canada Life Series to give Canadian-based players the opportunity to continue pursuing their goals in a season where international events have been suspended. The series features two 54-hole events at Bear Mountain Golf & Tennis Resort Community in Langford, BC and two more at TPC Toronto at Osprey Valley in Caledon, ON.

In B.C., donations from the Canada Life Birdies for Kids program will go to Canucks Autism Network (CAN). CAN was founded in 2008 by Vancouver Canucks co-owners, Paolo and Clara Aquilini, whose son has autism. CAN provides programs to individuals with autism and their families and works to promote acceptance and inclusion through community engagement and training initiatives in BC and beyond.

In Ontario, donations will go to Start2Finish. Start2Finish’s mission is to break the cycle of child poverty by providing ongoing educational support to at-risk children in Canada during their school years. Since its inception 20 years ago, Start2Finish has equipped over 100,000 children with vital opportunities and skills to help them build a cycle of success.

“Charity is at the core of everything we do at the PGA TOUR and the charitable impact our events have in Canada is central to what we do week in and week out. This program is going to have a significant impact in these communities and provides a platform for players to give back in a unique way,” said Scott Pritchard, Mackenzie Tour Executive Director. “We are very familiar with Canucks Autism Network and Start2Finish. Both do amazing work, and we were only too happy to associate with these great organizations.”

For more information about the Canada Life Series, visit canadalife.com/about-us/sponsorships/mackenzie-tour.

About The Canada Life Assurance Company

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

As of January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 13 million customer relationships from coast to coast to coast.

About the Mackenzie Tour – PGA TOUR Canada

The Mackenzie Tour - PGA TOUR Canada is a series of tournaments played across Canada and the United States each summer, where tomorrow’s stars begin the path to the PGA TOUR. The leading 10 point-earners at the end of each season earn status on the Korn Ferry Tour for the following year. The Tour’s alumni include 41 PGA TOUR players and 232 Korn Ferry Tour players since 2013. The Mackenzie’s Tour mission is to provide a high-quality platform to produce alumni that move to the next level and eventually the PGA TOUR, while making a positive impact in the communities where tournaments are played.

About Canucks Autism Network

Founded in 2008, Canucks Autism Network (CAN) provides programs for individuals with autism and their families, while promoting acceptance and inclusion through community engagement and training initiatives across BC and beyond.

For more information, visit canucksautism.ca.

About Start2Finish

Start2Finish Canada (S2F) aims to make learning equitable for ALL children. S2F’s programs currently operate in 65 communities nationwide and are available both in-person and online through a virtual learning platform. Since its inception 20 years ago, S2F has equipped over 100,000 children with vital opportunities and skills to help them build a cycle of success. The charity’s mission is to break the cycle of child poverty by providing ongoing educational support to Canada’s at-risk children throughout their school years, nurturing mind, body and social health so they are empowered to succeed and become role models for change. S2F’s innovative “Pathway of Hope” takes children facing poverty/deprivation from start to finish through its annual Backpack Program, after-school and virtual Running & Reading (R&R) Clubs, Daily 20 online and curriculum-embeddable fitness program, Junior Coach Leadership Development Program, and Pathway of Hope Scholarship Program.

For more information, contact:

Liz Kulyk
Assistant Vice-President, Media & Public Affairs
Canada Life 
204-391-8515
Media.Relations@canadalife.com