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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more
Welcome to Canada Life! You’ve been redirected to our main website.
The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more
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Welcome to Canada Life!
Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.
Customer complaints
Customer complaints
Handling procedures
We strive to improve the financial, physical and mental well-being of Canadians. So if we get a complaint, we take it seriously.
If you have a complaint about one of our financial products or services, please let us know. If you work with an advisor, they may be able to help. You can also contact our customer service representatives at 1-844-222-22641 8 4 4 2 2 2 2 2 6 4.
We can resolve most complaints quickly and easily. If you need more help, see the next section on additional steps you can take.
If we were not able to resolve your issue, you can ask to have the matter escalated as a complaint within the appropriate business area. You’ll need to provide details of your complaint using the What to include with your complaint list as a guide.
We’ll send you an acknowledgement, explain the business area’s complaint handling process and give you an estimate of when you can expect a response.
What to include with your complaint
Details of your complaint – a summary outlining what happened
The resolution you’re seeking
All relevant documents, including your policy number and member ID (if applicable)
Your file number (if you’ve received one)
This information will help the person reviewing your complaint to fully understand the situation and ensure your concerns are properly addressed.
If you’re not satisfied with the resolution from the business area, you can submit your complaint to the Ombudsman’s Office for final review. You need to go through the business area’s complaint process before submitting your complaint to the Ombudsman’s Office.
If you are unsatisfied with the resolution from the business area, we invite you to complete the Ombudsman Review Form, fill out this webform or you can reach out directly at:
The Canada Life Assurance Company
Ombudsman’s Office T-262
255 Dufferin Ave
London, ON N6A 4K1
The Ombudsman’s Office will respond within 30 days. If we need more time, we’ll let you know.
The Ombudsman’s Office will explain our final position in writing and give information about external resources.
You may have the option to have your complaint reviewed by an external resource if you remain dissatisfied.
For residents of Quebec
Autorité des marchés financiers: If you live in Quebec, you can ask us to transfer your complaint to the Autorité des marchés financiers, for their review.
The OmbudService for Life and Health Insurance (OLHI) is a national independent complaint resolution and information service for consumers of Canadian life and health insurance products and services, including life, disability, employee health benefits, travel and insurance investment products such as annuities and segregated funds.
The Financial Consumer Agency of Canada (FCAC) supervises federally regulated financial institutions to ensure they comply with federal consumer protection laws (or “consumer provisions”).
There are various consumer provisions that apply to financial institutions including the requirement to have a complaint handling procedure in place that is available to the public. The FCAC does not provide compensation or address individual disputes. It will review whether a financial institution has complied with the FCAC requirements.
For more information about the FCAC, including a listing of consumer provisions that apply to us, please contact the FCAC directly.
These Customer Complaint Handling Procedures apply to the Canadian operations of The Canada Life Assurance Company (the Company). The Chief Compliance Officer for the Company is responsible for the implementation of these Procedures. A customer complaint is an expression of dissatisfaction about a product or service that has been escalated at the request of the customer following a decision or response to the initial concern.
Our commitment to you: We’ll address concerns about our financial products and services promptly, fairly and professionally. We value your business and want to ensure you’re happy with our service.
