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Customer complaints

Customer complaints

Handling procedures

We strive to improve the financial, physical and mental well-being of Canadians. So if we get a complaint, we take it seriously.

These Customer Complaint Handling Procedures apply to the Canadian operations of The Canada Life Assurance Company (the Company). The Chief Compliance Officer for the Company is responsible for the implementation of these Procedures. A customer complaint is an expression of dissatisfaction about a product or service that has been escalated at the request of the customer following a decision or response to the initial concern.

Our commitment to you: We’ll address concerns about our financial products and services promptly, fairly and professionally. We value your business and want to ensure you’re happy with our service.