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Customer satisfaction

We are committed to treating our customers and other stakeholders in a professional and courteous manner and strive to be prompt and fair in our decisions and actions.

We work to foster a culture that focuses on the needs of our customers. This means understanding their point of view and presenting solutions that meet their needs. It also means we strive to be prompt and fair in our decisions and actions. We have established channels and processes to resolve customer concerns, and our goal is to resolve concerns through these mechanisms.

Above all, we promise to treat your concerns with respect and to respond to them in a timely fashion.

Customer complaints

The Canada Life Assurance Company commits to addressing your concerns about our financial products and services promptly, fairly and professionally.

Code of Conduct

As a wholly-owned subsidiary of Great-West Lifeco, Canada Life adheres to the Code of Conduct adopted by Great-West Lifeco. 


We’re committed to protecting the privacy and confidentiality of our clients’ information. A copy of our privacy policy, guidelines and information on how we protect your privacy outside Canada are available on our privacy page.

Consumer Code of Ethics

Canada Life is a member of the Canadian Life and Health Insurance Association, a voluntary trade association which represents the collective interests of its member life and health insurers. Since 1990 all members have undertaken to adhere to the Consumer Code of Ethics - Opens in a new window as a condition of membership.

This Code focuses on fair treatment of consumers through:

  • A competitive marketplace
  • Clear and straightforward advertising
  • Competent sales and services
  • Respecting the privacy of consumers

Customer protection

The Canada Life Assurance Company is a member of Assuris (formerly CompCorp).

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Unclaimed property

Unclaimed property is money held by Canada Life which may be payable to you under the terms of an insurance contract or other financial product.

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Legal matters

Canada Life provides important information relating to legal matters where public notice is required.

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