Skip to main content

La pandémie de COVID-19 a obligé les organisations responsables de la collecte de sang et de plasma à revoir en profondeur leur fonctionnement auprès des donneurs. Cet hiver, tous les rendez-vous ouverts doivent être assignés pour s’assurer que les dons à l’échelle nationale répondent aux besoins des patients et pour aider tous les Canadiens et leurs proches qui luttent jour après jour pour améliorer leur état de santé.

Becoming a blood or stem cell donor is one of the most generous things you can do for someone in need - especially during a pandemic. We’ve partnered with Canadian Blood Services for more than 50 years, and throughout 2021, we're proud to support campaigns that highlight their vital work. 

Join the Canadian Blood Services Stem Cell Registry and you could provide a patient with a lifesaving match.  

We're presenting sponsor of the Hockey Gives Blood Player Ambassador Program for the 2020/21 season. 

Canadians made over 16,670 donor appointments during this year's Week to Save Lives.

Since the start of the pandemic, patients in need of stem cell transplants have faced major challenges due to international border closures, travel restrictions and the health of donors. It's also led to the cancellation of in-person events, which has caused a significant drop in the number of people joining the stem cell registry.

Are you ready to #BeAHero? Join our campaign before March 31 to support the Canadian Blood Services Stem Cell Registry. You could become a lifesaving match for 1 of hundreds of patients in need of a transplant.

For every cheek swab kit that’s mailed back before March 31, we’ll donate $10 to Canadian Blood Services*

FOOTNOTE - (Up to a maximum of $15,000)* 

Find out if you're eligible to join the Canadian Blood Services Stem Cell Registry and sign up before March 31 to #BeAHero. If you can’t sign up, you can still be a team player by choosing other ways to join Canada’s Lifeline.

Narrator: Our communities shape us.
Description: A child is playing the piano. Super: Canada Life (logo remains in the bottom right corner of the screen for the rest of the ad)
Narrator: That’s why Canada Life
Description: A young girl looks through a microscope.
Narrator: supports programs like the
Description: The same young girl continues to look through the microscope, she seems to be in a classroom.
Narrator: Canadian Blood Services Stem
Description: A person wearing gloves, a lab coat and goggles takes liquid from a test tube.
Narrator: Cell Registry,
Description: Someone scrapes a cotton swab on the inside of his cheek.
Narrator: which helps patients looking for a life-changing
Description: A person in full protective laboratory gear looks through a microscope while taking notes. Narrator: match. For the communities that shape us and
Description: The person with the cotton swab puts it in an envelope.
Narrator: for life as you know it.
Description: Super: For life as you know it. Graphic: Canada Life Insurance | Investments | Advice Logos: Hockey Gives Blood, In partnership with: Canadian Blood Services

Source - Canadian Blood Services

You may register to join if you are:

  • Between the age of 17 and 35. 
  • In good general health. 
  • Free of infectious diseases such as HIV/AIDS or hepatitis B and C. 
  • Free of health issues including cancer, blood diseases, insulin-dependent diabetes, and certain heart conditions. 
  • Willing to be a donor to any patient in need.

Research suggests that the age of a stem cell donor is one of the most important characteristics influencing patient survival following a stem cell transplant, and that younger donors are associated with better survival rates for patients who receive a stem cell transplant.

  • Make a financial donation - Make a one-time or recurring financial donation. 
  • Help raise awareness - Talk to your loved ones about joining the registry and share news on social media using the hashtag #BeAHero. 
  • Donate blood - To see if you're eligible to become a blood donor, visit a new website in a new window

The #BeAHero campaign is a Canadian Blood Service program, however, the stem cell registry is national. If you live in Quebec and would like more information on how to register to donate stem cells, visit Héma-QuébecOpens a new website in a new window for more details. 

Since the onset of the COVID-19 pandemic, many blood donation centres have recorded a significant drop in donations. All open appointments this winter need to be filled to ensure the national supply meets the needs of patients, and to help all Canadians and their loved ones who are fighting to wake up healthier each day.

Find out if you're eligible to join the Canadian Blood Services Stem Cell Registry and sign up before March 31 to #BeAHero. If you can’t sign up, you can still be a team player by choosing other ways to join Canada’s Lifeline.

Canadian Blood Services is a registered charity — Charitable Registration no. 870157641RR001. 
Héma-Québec is a registered charity - Charitable Registration no. 897134623RR0001.

More on sponsorships

Want to learn more about Freedom to Choose™ health and dental insurance?

Enter your email if you would like to receive updates about Freedom to Choose health and dental insurance. You can withdraw your consent at any time. Click to see our privacy guidelinesOpens in a new window, which includes our mailing address.