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Privacy Guidelines

Canada Life follows the key privacy principles below when collecting, using, or disclosing your personal information. References to “Canada Life”, “we”, “our”, or “us” collectively refers to The Canada Life Assurance Company and its Canadian affiliates.

Canada Life follows the key privacy principles below when collecting, using, or disclosing your personal information Footnote 1.



At Canada Life, we are responsible for all personal information under our control. This includes any personal information that is disclosed to a service provider. We have established these Privacy Guidelines, and policies and procedures, to keep your personal information safe.

Limiting Collection

We only collect personal information that is necessary for the purposes identified.

Use, Disclosure and Retention

Unless consent is provided, or it is permitted or required by law, your personal information will not be used or shared with a third party for a purpose other than that for which it was collected.

We may be required to use or disclosure your personal information in order to protect our interests in a civil proceeding or a proceeding involving criminal activity, fraud, or misrepresentation.

We will keep personal information only as long as necessary to fulfill the identified purpose and in accordance with our policies and applicable laws.


We recognize the importance of ensuring that your personal information is accurate and up to date.

We rely on you to provide us accurate information and to contact us about any changes to your personal information. You have the right to ask us to change or correct information we have collected about you. Where your personal information is inaccurate or incomplete, we will make any necessary changes.



We take the protection of your personal information seriously. We use appropriate technical and organizational safeguards to protect your personal information against loss and any unauthorized access, use, or disclosure.



This Privacy Guideline, as well as other policies and procedures, are always available to you. Please contact us if you are unable to access our website or require documents in another format.

Upon written request, we will respond to inquiries about our practices relating to the management of personal information. You can contact our Chief Compliance Officer with any inquiries or complaints.


Individual Access

Upon written request, we will provide you with details regarding your personal information including what information we have about you, and how it has been used and disclosed. Subject to certain exceptions permitted by law, we will provide you with access to the information.

Concerns, Inquiries or Requests

Any concern, inquiry or request related to privacy, should be made in writing to our Chief Compliance Officer using the below contact information:

Chief Compliance Officer
Canada Life Insurance Company
255 Dufferin Avenue
London, Ontario, Canada
N6A 4K1
Footnote 1
1 Personal Information is information about an identifiable individual. It includes, but is not limited to, health and financial information.