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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

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We will retain your cookie preferences for 6 months after which we will ask you to select them again. If you clear your cookie settings in your browser before 6 months, we will ask you to select your cookie preferences the next time you access our website.  

This Cookie policy applies when you use Canada Life websites and mobile applications (collectively referred to as Online Services). The collection, use and disclosure of personal information described in this Cookie policy supplements the contents of our Privacy policy.

Cookies are used when you read or download information on our Online Services. Cookies are small text files that are stored on your computer or mobile device when you visit a website. Cookies are used to store your settings and preferences such as sign-in details and language preferences to improve your experience on your next visit to our Online Services. We also use cookies to measure our site performance to help identify how we could improve our site. Cookies may also be used for advertising related purposes on third-party websites you visit.  

We use 2 types of cookies:

  1. Session cookies are erased when you close your browser and leave our website. 
  2. Persistent cookies remain on your computer when you close your browser and leave our Online Services.  

Cookies set by Canada Life are called "first-party cookies." These cookies are used to collect analytics data, remember language settings, sign-in details and other preferences to provide a tailored experience. Cookies set by parties other than us are called "third-party cookies." These cookies are often persistent cookies and allow third-party features or functionality such as advertising and interactive content and analytics to be provided on our Online Services, or through other websites. 

Web beacons are also referred to as pixel tags. They are embedded in a web page or email and are not usually visible to you. Web beacons are used for many of the same purposes as cookies, including measuring activity on the website or email they are embedded in. If the purpose of the web beacon is to set a cookie, disabling cookies will prevent that. 

The type of data being collected 

We gather data when you interact with our Online Services. The data we collect may include: 

  • Your IP address
  • When you visit to our site
  • How you explore our websites including which pages you visit, when you visit and for how long
  • How you navigated to our site (such as from a search engine or third-party site)  
  • Information about the device and browser used and other similar details

How we use the data being collected

The data that we collect from you when you interact with our Online Services may be used for the following purposes. You can control how your data is used by .

Essential functionality and security

We use the information collected to securely verify your identity when you sign in and navigate our Online Services. We may use information about your browsing session as you navigate our Online Services so they can function properly.  

Personalized functionality 

We use the information collected to provide functionality to personalize and improve your experience, such as remembering your sign in-id and your language selection for future visits. We may also display banners of products and services which were of interest to you based on your previous visits.

Data Analytics 

When you use our Online Services, we use web analytics to understand your needs. The data collected helps us understand how many visitors we get, times when visitors come to our site, which pages are the most and least popular and how visitors move around the site. This helps us to measure and understand engagement with our Online Services so that we can enhance your experience by making it easier to find information about our products and services. These analytics tools use cookies and may capture your IP address. 


We use third parties (like Google, Meta, LinkedIn, Twitter, Pinterest and TikTok) to deliver advertisements for our products and services on their websites and applications based on your browsing interactions with our Online Services. These third parties use their own technologies, which include cookies and pixel tags, to deliver our advertisements based on how you interact with our Online Services. If you interact with our advertisements on the third-party websites and applications, we may also track your engagement so we can evaluate the effectiveness of our advertising campaigns.  

You may still see Canada Life advertisements even if you turn off advertising cookies. These are part of our advertising campaigns which are not linked to your browsing history. 


We may also offer location-enabled services on our Online Services, such as Google Maps. These services may receive information about your actual location or information that can be used to approximate your location. You will be asked for your consent to use the geolocation service.

Social media platforms

Canada Life is active with social media and you may interact with us on these platforms. These platforms are not ours so if you use them, they will have their own cookie policies, privacy policies, and terms of use.  We aren’t affiliated with the providers of the social media platforms we use. Content that you post is not private and may be seen by anyone who uses the platform.  We advise you to read the privacy policies and terms of use of these platforms and other websites before using them and posting any personal information.

Canada Life reserves the right to remove any posts or comments that constitute or include sensitive personal information, personal attacks, defamatory, abusive or hateful comments.

Last updated - July 2023