Great-West Life’s HelloLife advertising campaign received the Best of the Best Gold Quill Award by the International Association of Business Communicators (IABC) at the Excellence Awards Gala held on June 6 in New Orleans.
The judges panel concluded “The work samples are outstanding, a great example of the power of knowing your audience and creating something meaningful to reach them.”
The award, presented to Sarah Emms, Angela Foresi, Bhaswati Ghosh, Kaleigh Rodgers and Sara Wilson, recognized the best Marketing, Advertising and Brand Communication for HelloLife’s 2015 campaign. The team also took home 3 additional Gold Quill awards and an Internet Advertising Competition Award:
- Award of Excellence: Marketing, Advertising and Brand Communication for HelloLife consumer advertising and promotion
- Award of Merit: Internal Communications for HelloLife internal audience launch
- Award of Merit: Promotional Writing for the Say HelloLife advisor promotional piece which also won a Best of the Best award in the IABC London Virtuoso
- Best Insurance Interactive Application (in English only) for the HelloLife planner
“These awards validate our significant collaborative effort towards meeting the needs of Canadians with an emotionally resonant, plain-language approach to marketing,” says Kaleigh Rodgers, Marketing Delivery.
The team shares their win with many other departments and business units across Great-West Life. Together, they created a brand that spoke to clients in a language they can relate to. The HelloLife campaign focused on clear communications and financial literacy, to help clients see the value in starting the retirement conversation with their advisors.
“HelloLife is a great example of what we achieve when teams from different business areas come together to put our client first,” says Rob Ritchie, executive vice-president, Wealth Management.