Moments that matter
About this toolkit / Module 5 - Moments that matter
While it’s important to incorporate messaging throughout all your touchpoints with employees, research shows behavioural changes happen when employees are making decisions.
Employees are more likely to act when communications:
Keep this framework in mind as you move through each employee moment.
The challenge
Employees delay joining.
Why it breaks down
The future feels distant and enrolling feels easy to postpone.
Start with a simple enrolment message that makes getting started easy.
The challenge
Employees contribute too little or fail to increase contributions.
Why it breaks down
Saving competes against immediate priorities like paying for rent or not missing out on social events.
Establish a consistent communication touchpoint that illustrates small actions and wins.
The challenge
Employees reduce contributions or disengage.
Why it breaks down
Stress from global risk or existential dread creates avoidance.
Provide timely education and clear actions employees can take during periods of uncertainty, such as adjusting contribution levels, reviewing their investment strategy or maintaining even small contributions to stay on track.
The challenge
Employees forget about the plan.
Why it breaks down
Communications lose relevance.
Build recurring engagement touchpoints.
Next module:
Measure and improve
This publication provides general information applicable to group benefit plans and is based on information available at the time of publication, which is subject to change.