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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

How does dollar cost averaging work?

Key takeaways

  • With dollar-cost averaging, you invest the same amount of money on a regular basis, regardless of the price of the investment.
  • There are several benefits to using dollar-cost averaging.
  • It could be excellent for new investors and those with a limited amount to invest.

What is dollar-cost averaging? 

Dollar cost averaging is strategy where you invest the same amount of money on a regular basis, regardless of the price of the investment.

For instance, say you invest $100 every month. When the market is rising, your $100 will buy fewer units, but when the market is falling, your money will buy more. Over time, investing this way can lower your average cost per unit - compared to what you’d have paid if you'd bought all your units at the same time when they were more expensive than the average. 

Benefits of dollar-cost averaging

While reducing the average unit cost of your investing, dollar-cost averaging also offers these benefits:

  • Disciplined investing habits – Especially when you invest through automatic payroll deduction, you won’t spend the money on something else, or forget to invest, helping you stick to your plan.
  • Removes emotion from investing – Because you’re investing smaller amounts over time, you’ll be less likely to get upset if your investment falls in value. 
  • Keeps you in the market – Instead of trying to buy your investment at its bottom price and sell at its top price (called market timing, which is virtually impossible), dollar-cost averaging keeps your money invested so it’s there when the market surges. 
  • Ideal for new investors – Because it allows you to invest small amounts, it’s perfect for investors who are just starting out. 
  • Good investment results – Dollar-cost averaging may achieve investment performance results that are as good or better than investing by timing the market.

Should you invest a lump sum with dollar-cost averaging?

If you get a bonus or another cash windfall and decide to invest it, it’s likely smarter to invest it all at once instead of dividing into several installments. Keeping it as cash instead of investing it could mean missing out on potential investment gains.

What's next?

Now that you know more about dollar-cost averaging, why not meet with your advisor to determine how this strategy could help you achieve your financial goals? If you’re a member of a Canada Life employer-sponsored savings plan, we have licensed professionals who can assist you. Contact Canada Life to learn more.

The information provided is based on current laws, regulations and other rules applicable to Canadian residents. It is accurate to the best of our knowledge as of the date of publication. Rules and their interpretation may change, affecting the accuracy of the information. The information provided is general in nature and should not be relied upon as a substitute for advice in any specific situation. For specific situations, advice should be obtained from the appropriate legal, accounting, tax or other professional advisors. 

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