We’re committed to delivering on the promises we make.
Our purpose is to improve the financial, physical and mental well-being of Canadians. It’s the driving force behind everything we do, and we believe we can do it best by working together with our colleagues, customers, advisors and the community.
For over 175 years, individuals, families, businesses and organizations have counted on us to deliver on the promises we make. We aspire to make positive and lasting change in our communities and the world around us; it’s this belief that motivates us to make a difference today – and for generations.
Our approach to shaping stronger and more resilient communities is rooted in partnership. We work with community organizations and partners to positively impact the well-being of Canadians.
We support our communities by funding initiatives through donations and volunteerism.
Our programs and services are developed with one question in mind: will this help advance our commitment to the financial, physical and mental well-being of Canadians?
Putting customers at the centre of what we do is our company’s vision, and it’s our people who make it possible.
From providing financial support for community initiatives, to positively impacting the world around us, we’re showcasing our efforts to support and guide Canadians and their families through all of life’s journeys.
2024 Public Accountability Statement
Contact us to request a physical copy of our Public Accountability Statement.