Our new digital application is a faster and easier way to sell insurance. Life simplified for you and your clients. 


What is SimpleProtect?

SimpleProtect is an online application for term life and critical illness insurance that allows you to complete an application in as little as 10 minutes. It simplifies the process with significantly fewer underwriting questions, often with instant or same-day approvals. With the option to have your client sign on their own device, applications can be completed without the need for a face-to-face meeting.

How it works

It’s designed by advisors for advisors. Less underwriting, less paperwork and the possibility of instant decisions. Get your clients an in-force policy quickly and easily with SimpleProtect.


Submit business faster and save time for you and your clients with SimpleProtect

It's now much simpler to complete a term life or critical illness insurance application.

  • Complete in minutes
    SimpleProtect has far fewer underwriting questions.

  • Fast underwriting approvals
    Automated underwriting means you can get coverage for some of your clients in an instant.

  • Non-face-to-face applications
    Your clients can review and sign their application on their own device.

  • Designed with advisors
    We worked closely with advisors like you to ensure a streamlined and user-friendly process.