Combining our strengths as one new brand

The new Canada Life brand celebrates the value of advice and the critical role you play in helping Canadians achieve their potential, every day.

Make this place your go-to resource for our new brand.

Three great Canadian companies have now come together under one strong brand

The new Canada Life combines the strengths of Great-West Life, London Life and Canada Life.

Combined strengths. One strong brand.

We remain deeply committed to our advisor relationships and a multi-channel distribution approach that lets us reach countless Canadians. During this change, you’ll continue to see some of our other brands operating under their existing names, including Freedom 55 Financial.

You can continue to rely on the strength, reputation and performance of our products throughout our transition. You’ll have questions – and we’re here to provide answers, preparing you to discuss the change with your clients.

One shelf of competitive products

Learn more about individual product enhancements you can expect this year.

Our strategy to serve you and your clients better.
[A woman advisor speaks to a couple]
[A line appears]
comes down to one thing – simplicity.
[Two hands shake in agreement, the word “simplicity” appears in handwriting]

As the new Canada Life, we’re better able to do the things we know matter to you.
[Great-West Life, London Life and Canada Life logos appear with new Canada Life logo underneath]

The next step on our journey is to transition to one innovative, competitively-priced shelf of Canada Life products.
[Three shelves of products appear, consolidate into one]

On the wealth side, you’ll have access to one of the largest selections of segregated funds in Canada
[Fixed Income, Canadian Equity, U.S. Equity and Global and Regional Equity Funds
appear in squares]
including the new, exclusive Pathways funds.
[A pie graph represents each fund]
For Canadians looking for more choice and flexibility,
[A bar graph appears]
we’re planning to introduce new term insurance products this summer.
[Term 10, 20, 30 and 65 bars fill in, align to age of customer]
And it doesn’t end there.
Soon, you’ll also hear about improvements to our critical illness insurance products.
[Words “Extended Best Doctors” and “limited pay options” appear]
Best-in-class support is about more than just products.
[Five stars move in]
It’s about the experience along the way.
It needs to be fast and seamless.
[The word “seamless” appears in handwriting]
That’s why we’ll continue to invest in SimpleProtect, where you can complete a term application and get a decision quickly.
[SimpleProtect online insurance application experience appears]
[Eligibility questions are answered and approval is given]
We’re adding the new term products and enhanced critical illness insurance to SimpleProtect,
[Words “Term 30, 65” and “Enhanced critical illness” appear]
plus new features you told us are important.
[Words “Term riders,” “future dating” and “joint first-to-die” are added]
We’re making more products
[One shelf of products returns]
more accessible to more Canadians.

[Photos of people appear; maple leaves fly behind]

One brand. [Words
“One brand” appear]

One shelf of competitive products.
Words “One shelf” appear]

One renewed focus.
[Words “One focus” appear]

More innovation.
More connected.
More potential.
[Words “More innovation, more connected and more potential” appear]

This is your new Canada Life.
[New Canada Life logo returns]
[Legal: The Great-West Life Assurance Company, London Life Insurance Company, and The Canada Life Assurance Company market themselves under the Canada Life brand. London Life and design are trademarks of London Life Insurance Company. Great-West Life and the key design are trademarks of The Great-West Life Assurance Company. Canada Life and designs are trademarks of The Canada Life Assurance Company.]


Welcome to your new Canada Life

This brochure welcomes new and existing clients to our new strong brand by highlighting our history and looking forward to our future. Share it and help your
clients understand what the change means to them.

Group customer email templates: help explain the brand change to your clients. For communications to plan members, contact your group representative.

Spread the word about the brand change on Facebook, Twitter and LinkedIn with these social media messages

Introducing the new Canada Life

Bringing our three brands together helps us better deliver on our purpose – to help improve clients’ financial, physical and mental well-being.