Combining our strengths. One brand. One shelf. One focus.

Canada Life celebrates the value of advice and the critical role you play in helping Canadians achieve their potential, every day.

Make this place your go-to resource for support through our transition.

Key milestones

Apr. 3, 2019 – Brand announcement. Spring – Clients start receiving statement insert. Spring/Summer – New and enhanced individual wealth and insurance products are introduced. Spring/Summer – F55F and WISE advisors can begin to access current Canada Life individual products. Fall – Consumer advertising campaign begins. Fall – Launch of rebranded Canada Life website. Winter – Transition to one shelf of competitive individual products completed. Dec. 31, 2019 – Goal for completion of legal amalgamation

Latest updates

Learn about new individual wealth products and individual insurance products.

Welcome to your new Canada Life

This brochure welcomes new and existing clients to our new strong brand by highlighting our history and looking forward to our future. Share it and help your
clients understand what the change means to them.

Other resources

Answers to questions