Skip to main content

How Canada Life is supporting you during COVID-19. Learn more

Your web browser is out-of-date. For the best experience, please update to a modern browser like Chrome, Edge, Safari or Mozilla Firefox.


Canada Life My Term insurance is here

Raising the limits so you can reach even more clients with SimpleProtect

Canada Life™ has expanded the age and amount limits within SimpleProtectTM to make placing digital insurance business even easier.

Higher age limits - Age limits are specific to each product. For par this is up to age 85; for term insurance up to age 80; and up to age 65 for critical illness.

Higher amount limits - You can now process up to $20 million for term insurance and participating life insurance (par), and $3 million for critical illness adult policies.

What is SimpleProtect?

SimpleProtectTM is an online application for participating life, term and critical illness insurance products that lets you complete an application in as little as 10 minutes. It simplifies the process with significantly fewer underwriting questions and nearly 20% of applications are instantly approved. Your clients have the option to sign on their own device so applications can be completed without face-to-face meetings.

Term life insurance that’s as unique as your clients

Canada Life My Term makes term life insurance more customizable than ever before. Clients can select coverage of any length between five and 50 years, to match their specific needs.

When the chosen coverage length ends, if you clients need the coverage longer, our new yearly renewable term structure significantly lowers initial renewal cost increases.

If their needs change, their policy can too. They can convert the coverage to a longer term policy or make it a permanent policy without the need to provide insurability evidence, within limits.

How it works

If you're not familiar with how easy a SimpleProtect application can be, check out this short demo.

See what SimpleProtect can do for you and your clients

  • Answer a few simple questions to easily identify which application to use and get your clients the coverage they need faster.
  • Clients are no longer excluded from using SimpleProtect due to lifestyle choices or health.
  • Non face-to-face

    With the option to have your client sign on their own device, applications can be completed without the need for a face-to-face meeting or other authorization forms.

  • Faster business placement

    SimpleProtect simplifies the process with significantly fewer underwriting questions, often with instant or same-day approvals which means you could get paid faster.

Don’t miss out and get left behind. Start using SimpleProtect today!

To speak with one of our specialists about SimpleProtect, contact our Product Solutions Centre:

Depending on your choices, some fields could be added to this form.

Canada Life and design are trademarks of The Canada Life Assurance Company. SimpleProtect and Canada Life My Term are trademarks of The Canada Life Assurance Company.