Expert advice for a better future
From life’s big moments to the small choices, a little guidance today can do a world of good tomorrow.
Experts for what matters
For over 170 years, Canadians across the country have relied on our promise to support their financial, physical and mental well-being with expert advice. At a time where information is coming from many sources, relying on experts is more important now than ever.
Live each day to the fullest using our expert physical and mental health information, tools and resources.
An advisor has the expertise to help you take the steps day by day to reach your financial goals.
Working together with small businesses and charities to support communities across the country.
Partnering with the best
We work with our partners to make sure all Canadians can get the expert advice and resources they need to support their health, finances and communities.
As the founding sponsor of their Standards Program, we have helped Imagine Canada develop programs and resources to support the charitable sector.Learn more - Opens in a new window
We’re increasing our technical support to help the more than 23,000 advisors we work with continue to guide Canadians through uncertainty.Talk to an advisor
Canadian Chamber of Commerce
We’re proud to support the COVID-19 Responsiveness campaign that is helping the business community access tools and resources.Access resources - Opens in a new window
Chartered Professional Accountants of Canada
As the national development sponsor of CPA Canada’s financial literacy program, we’ve provided $1M in support since 2014 to provide free workshops and resources.Try financial resources - Opens in a new window
Crisis Services Canada
We partnered with Crisis Services Canada and their trained responders to help provide a distress and crisis helpline.Talk now - Opens in a new window