Narrator: You’ve got goals for your financial, physical and mental wellness.

Description: An animated arrow swooshes across the screen to its target as the narrator’s words appear as on-screen text – grey words on a white background.

Narrator: But we know taking the first step can be difficult. That’s why we’re here.

Description: The animated arrow continues, swooshing across the screen once again before morphing into an animated walking person as the narrator’s words appear as on-screen text.

Narrator: We’ll connect with you one-on-one to help you get started, get comfortable and get working towards your goals.

Description: The screen switches to a video clip of a Canada Life member guide having a virtual call with a man, Alex, through her laptop. Alex is smiling and engaged in the conversation.

Narrator: Our team of member guides is made up of licensed health and wealth experts…

Description: The narrator’s words appear as on-screen text. This is timed with the narrator’s voiceover. This time white text pops against a bright red background.

Narrator: …With the knowledge and experience to help you make the most of your plan.

Description: The screen switches to a video clip of Alex and his wife sitting on the sofa and working on his laptop while their two young children play in in front of them. The children (a boy and a girl, both under the age of 10) are playing with dinosaur toys.

Narrator: Once we’ve walked you through the basics…

Description: The narrator’s words appear as on-screen text – white words against a bright red background.

Narrator: …We’ll listen to learn more about your needs, lifestyle, aspirations and challenges…

Description: The screen switches to a white background. The animated arrow returns, swooshing across the screen before morphing into an animated clip board and check list. The narrator’s words appear as on-screen text and enter in alignment with her voiceover.

Narrator: Helping us determine a plan that’s right for you.

Description: The narrator’s words appear as on-screen text – white words against a bright red background.

Narrator: Take the first step towards your future today.

Description: The next clip is of Alex back in his living room. He’s dancing with his two children, smiling and laughing as they step to the beat.

Narrator: Book an appointment online with your Canada Life member guide. It’s simple. It’s easy. It’s real.

Description: A laptop appears with on a white background. The laptop showcases a scheduling tool members can use to book their appointment with a member guide online. The fields on the screen begin to be populated with Alex’s information (his name, the date of his next appointment, the member guide he selects).

Narrator: Real people. Real connections. Real solutions.

Description: The swooshing arrow returns in the form of a white line that morphs into the “life” portion of the Canada Life logo (which takes up the majority of the screen). Once “life” has been fully spelled out, the logo decreases is in size and settles at the bottom centre of the screen with the following legal lines: Canada Life and design are trademarks of The Canada Life Assurance Company. The narrator’s words appear as on-screen text – grey words against a white background.