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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

Are you a member of the Public Service Health Care Plan (PSHCP) and looking for information about your benefits with Canada Life? Get details on the PSHCP Member Services website.

Your large-case resources

Their complexity requires specialized knowledge and focus. That’s why, with Canada Life Elevate, you have access to a unique team of top-tier industry professionals to handle large insurance cases. Here’s how we can help.

  • This is your first stop to access Canada Life Elevate, our large-case support. They advise on strategy ideas and solutions, tax questions and more.
  • They connect you with the experts you need, including advanced case consultants (ACCs), wealth and tax planning consultants (WTPCs) and advanced planning strategists (APSs). They also help you navigate our extensive large-case support offering. If your regional sales manager doesn’t know the answer, they’ll find the expert who does.
  • Your life insurance expert for high-net-worth clients and complex life insurance cases
  • Develops consolidated, personalized insurance plans and strategies
  • Works with you on case strategy, development, solution proposal and advanced sales strategies
  • Helps develop your knowledge of life insurance products and sales strategies
  • Works with other regional sales team members on large life insurance opportunities, case by case
  • Your advanced tax consultant on insurance solutions for high-net-worth clients and complex cases
  • Uses expertise to highlight strategies for high-net-worth clients with insurance products and tax implications
  • Provides balanced risk recommendations through case analysis, consultation and joint field work with you, your clients and your clients’ professional counsellors
  • Uses skills and knowledge to train, present and explain complex concepts
  • Helps develop your knowledge ofadvisors in life insurance and living benefits products and sales strategies

  • Your living benefits expert for high-net-worth clients and complex disability income and critical illness cases
  • Develops consolidated, personalized plans and strategies 
  • Works with you on case strategy, development, solution proposal and advanced sales strategies
  • Helps develop your knowledge of living benefits products and sales strategies 
  • Works with other advanced case team members to create both corporate and personal comprehensive risk management solutions for high-net-worth clients

Led by Ryan Marcy, Vice-President, Large Case Services, this team provides several key resources for your large-case needs. Your regional wholesale team will connect you with this support.

Actuarial Marketing Services

  • This team provides technical product support to advisors, for both new sales and in-force large-case policies, answering questions on how products work, and helping to find creative solutions to both new sales and in-force policy change needs

LifeLine and Special quotes

  • The LifeLine team handles all new sale illustrations for coverage amounts above what is offered in the illustration software
  • They can also provide in-force par and universal life illustrations that cannot be run on the illustration software

Participating account expertise 

  • Ryan Marcy provides expertise on the participating account investments and has input and influence on the investment strategy. He can provide details on participating account investments and rates of return. 
Product Tax Support
  • Your resource for specific product tax questions for new sale and in-force large-case policies
  • Income tax research, application, implications and analysis from an insurance perspective
  • Information can be provided relating to tax implications and considerations of a client's policy transaction, such as: a transfer of ownership, surrender, loan or policy change
  • Collaborate with leading industry groups, such as CALU (Conference for Advanced Life Underwriting) and CLHIA (Canadian Life and Health Insurance Association) on insurance product tax topics

Your regional wholesaling team will connect you with this support. 

  • Present and close more insurance cases by turning complex concepts into impactful, easy-to-follow sales conversations using the industry’s largest sales strategy offering
  • Tax and estate planning support, in addition to your local support
  • Large-case development support and case consultation support 
  • Customized insurance sales strategy illustration support

Large-case underwriting requires an enormous amount of information gathering. If not done well, this process can be onerous to the advisor and off-putting for the client. At Canada Life we facilitate information gathering to smooth the process for both advisors and clients.

We have two dedicated underwriting teams for life insurance coverage amounts starting at $10 million or $25,000 annual premium. They have over 200 years of combined underwriting experience between them. They’ll engage you in pre-underwriting discussions to determine financial and medical evidence requirements.

Medical consultant – Dr. Bruce Empringham

  • BA, MD, FCFP, Diplomate Board of Insurance Medicine
  • Dr. Empringham has over 30 years of experience in medical underwriting. He advocates for a strong relationship between the underwriting team and the field. He believes that, for companies and advisors to succeed in the large-case market, they must work collaboratively.
  • Key accountabilities:
    • Provides proactive subject matter expertise and acts as a medical resource for advisors and clients
    • Consults and provides strategic assistance in preparation of applications with regards to medical issues, prior to submitting to underwriting
    • Partners with our underwriting department
    • Assists in the explanation of the final underwriting decision when required

Aligned New Business associate

  • Your aligned New Business Associate (NBA) is your primary point of contact for pending new business applications. Your NBA will assist with managing your new business insurance application from start to finish, working closely with the underwriter to ensure your large cases are processed efficiently and smoothly.

Dynacare Insurance Solutions Platinum Paramedical Services

  • Canada Life was the first manufacturer in Canada to offer Dynacare Insurance Solutions Platinum Paramedical Services, a service specifically tailored for high-net-worth clients. The Dynacare representatives are hand-picked for their excellent customer service skills and paramedical expertise, and have branded equipment and a strict dress code. They also have a lighter schedule, ensuring that appointments begin when they’re supposed to. 

Financial underwriting and accounting expertise

  • Our Financial Underwriting and Accounting Team, consisting of individuals with accounting, tax and finance backgrounds including chartered professional accountants, creates a unique advantage by working in tandem with you to understand the financial complexity of the large-case market. They can speak to your client’s accountant to ensure the information needed to justify the amount applied for and the premium affordability requirements are obtained. They’re experts at interpreting financial and tax information and understanding complicated business structures, to innovatively save time and make the process easier for you. Lastly, they have extensive experience packaging financial information for reinsurance to ensure the most favourable underwriting outcomes for your clients.

Premier Underwriting Team

  • If you submit a large case with Canada Life, you work directly with our dedicated Premier Underwriting Team. This team focuses exclusively on large cases (over $25,000 in annual premium or $10 million in face amount) and has the expertise to ensure your clients receive the best offer, the first time.

Advanced Underwriting Team 

  • Our dedicated underwriting team for ultra-high-net-worth clients (over $500,000 in annual premium or $25 million in face amount) is composed of members who each have at least 20 years of underwriting experience. We understand that the added complexity of reinsurance, medical and financial underwriting, communication and negotiation skills demands a unique calibre of expertise, and this new team manages Canada Life’s ultra-high-face-amount life applications.
  • Provide expert support to advisors as they manage their clients’ policies through personal and business changes
  • Execute industry-leading policy change options on in-force policies that provide solutions to changing needs for clients. This is especially important for large cases so that you have the best options available for your clients.

Insight from our experts, advisor testimonials, and how we can help you win your next large case.

Get in touch with our wholesaling team today.