London Life launches a series of award-winning Freedom 55 television commercials known as the “Imagine visiting yourself in the future” ad campaign (above, middle).
The Canadian public is introduced to the Freedom 55 brand, which does away with a focus on death and dying and becomes “Life insurance for the living.”
London Life produces the award-winning Human Journey television series in partnership with the CTV network. London Life ads running during the show’s commercial breaks proclaimed that, “to London Life, TV is a little more than entertainment. And life is more than insurance.”
London Life introduces a new company logo: a stylized maple leaf. It remains in use today.
London Life becomes the first insurance company in the world to install the IBM System/360 – a revolutionary computer in its day. In fact, NASA used this computer platform to send Apollo 11 to the moon and back in 1969.
London Life was among Canada’s leading insurance companies with over $6.5 billion in life insurance in force. A new and modern building was planned to house its growing staff of 1,600. Fronting Queens Avenue, the building (below, right) was completed in 1965 with each of its five floors comprising almost a full acre of work space.