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Our history - Great-West Life

Canada Life, Great‑West Life and London Life are now together under one, strong brand — the new Canada Life.

The Great-West Life Assurance Company

On January 1, 2020, Canada Life, Great-West Life and London Life came together under one, strong brand — the new Canada Life.

Each of the companies has a vibrant and proud history, having formed more than 125 years ago.

Together under one brand, we look forward to continuing to deliver on our purpose — to improve the financial, physical and mental well-being of Canadians.

View Great-West Life's history below, or view the history of Canada Life and London Life.


On January 1, 2020, Great-West Life, London Life and Canada life came together under one brand — the new Canada Life.


We celebrate 125 years!


Winnipeg employees were treated to a Ferris wheel, carnival games, mini doughnuts and more in honour of United Way! The Winnipeg office achieved an all-time high in contributions to United Way.


The Great-West Life Centre for Mental Health in the Workplace is launched, supporting initiatives and research and developing tools and resources designed to help with the prevention, intervention and management of workplace mental health issues.


Canada Life - the country's first life insurance company - joins our group of companies.


London Life Insurance Company joins our group of companies - a watershed event in Canada's life insurance industry.


On May 25, 1983, we opened the doors of our new head office building in Winnipeg. More than 630 employees from offsite locations joined their colleagues in the expanded campus.


The company's U.S. headquarters open in Denver.


Power Corporation becomes Great-West Life's significant shareholder.


The company registers the Great-West Life key trademark as its corporate symbol.


The first computer is installed. The IBM 650 is the first of its kind in Western Canada.


Great-West becomes the first Canadian company to enter the accident and health insurance business.


The "Mother and Child" billboard campaign is introduced, becoming one of the company's most popular.


The first female member of the Hundred Thousand Club, celebrating Great-West agent sales success, was Mrs. I.A. Joness of Form William, Ontario.


Great-West enter the new first of group insurance - one of the first Canadian companies to do so.


The company's first head office is built in Winnipeg's Exchange District, on the corner of Rorie St. and Lombard Ave.


The first U.S. office opens in North Dakota.


Great-West Life is now represented in every province across Canada.


The first death claim is submitted in July, for an insured who was killed in a bicycle accident. The $1,000 his wife received reportedly saved her from destitution.


The Great-West Life Assurance Company launches in Winnipeg by founder Jeffry Hall Brock as a western-based alternative to eastern competitors. The company is incorporate on August 2