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How Canada Life is supporting you during COVID-19. Learn more

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

For over 125 years, our 3 companies—Great-West Life, London Life and Canada Life— have been trusted by Canadians for keeping their promises and helping Canadians reach their full potential, every day. Canada Life will be our new brand under which we’ll create, deliver and communicate all our products and services from our three companies moving forward. 

This transition to one brand will allow us to combine our strengths so we can better deliver on our purpose – to improve the financial, physical and mental well-being of Canadians. And we’re looking forward to working with you!

[Great-West Life, London Life and Canada Life logos appear]
Our brands are coming together
[Three lines move like a wave, merging into one]
under one strong brand
[We move with the line]
the new
[Words “the new” appear in handwriting]
Canada Life.
[The new Canada Life logo appears, which is the word “canada”, then the word “life” handwritten within a red square]
 
We’re combining our strengths
[The line continues]
to focus on what matters most
[Two hands show focus]
you.
[A heart appears]
 
Helping Canadians,
[A maple leaf appears]
from coast to coast
[Photos of people appear]
to coast
[We move with the line]
reach their potential,
[A character walks with purpose]
every day.
[Words “every day” appear in handwriting]
 
Because with the right guidance and the right partner
[A checkmark appears, and two hands shake in agreement]
potential becomes reality.
[Possibilities appear, a home, a family]
 
We’re better together.
[A balloon appears, and confetti falls]
 
Welcome to the new Canada Life.
[The new Canada Life logo appears]
 
[Legal: The Great-West Life Assurance Company, London Life Insurance Company, and The Canada Life Assurance Company market themselves under the Canada Life brand. London Life and design are trademarks of London Life Insurance Company. Great-West Life and the key design are trademarks of The Great-West Life Assurance Company. Canada Life and designs are trademarks of The Canada Life Assurance Company.]

You’ll continue to see the Great-West Life, London Life and old Canada Life logos for some time as we transition to the new Canada Life brand.

If you’re one of the millions of Canadians that rely on us for insurance or investments, our commitment to providing you with excellent customer service every step of the way won’t change. Each of our three companies will continue to operate as they do today.  

Great-West Life, London Life and Canada Life were each formed more than 125 years ago and have benefited from common ownership and management since Great-West Life acquired London Life in 1997 and then Canada Life in 2003.

We have received regulatory approval to amalgamate as of Jan. 1, 2020.  This means that on Jan. 1, 2020 we will become one company – The Canada Life Assurance Company.

This will help position us for future growth and to continue to meet customer needs.

Yes, your advisor will still be there to work with you. The relationship between you and your advisor won’t change.

You’ll continue to submit claims and receive payments the way you do today.

You’ll find them in the same place as before, under the Forms section on www.greatwestlife.comOpens a new website in a new window.Opens a new website in a new window

You can access this information in the same places as before – with the same logins and passwords.

Bringing our companies together under one brand means we’ll be better positioned to improve services and solutions for you, our customer.

No, you don’t have to do anything different.

You can reach out to us with your questions or you can talk to your advisor. If you don’t have an advisor, we can help you find one. 

Whether you’re an advisor, consultant or plan sponsor, now more than ever, there are great reasons to do business with us.

Get in touch with us if you still have questions about the new 
Canada Life.