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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Learn more

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

Founded in 2018, Hockey Gives Blood is a non-profit formed by former players who wanted to help the hockey community following the Humboldt Broncos Tragedy. Combining their love of the game with a passion for helping others, their goal is to encourage players, coaches, parents and fans to donate and support Canada’s Lifeline.

Presented in partnership with Hockey Gives Blood and Canadian Blood Services, the Player Ambassador Program supports young hockey players as they promote the ongoing need for blood, stem cells, and organ and tissue donations.  Many of the players are donors themselves, and share the goal of inspiring the next generation of donors, supporting Canadian communities, and helping to save lives.

Find out how you can make a difference by donating blood or plasma, or by joining the Canadian Blood Services Stem Cell Registry. 

Narrator: The last thing you want to hear when you are 13 years old
Description: Young women wearing hockey equipment is standing on the ice rink in a dark arena, holding a framed photo.
Narrator: is that your Dad has been diagnosed with pancreatic cancer.
Description: Camera zooms in to the framed photo and shows a young girl and older man smiling.
Narrator: My Dad, Mike, introduced me to hockey. He coached minor hockey in Truro
Description: The same young women is sitting in a dark dressing room, tying up her hockey skates. She is wearing a mask.
Narrator: and would spend hours with us in our backyard rink.
Description: Home video footage of a group of people playing hockey on a small outdoor skating rink.
Narrator: My dad used to say to me, “I’m not just making you not a better hockey player, I’m making you a better person”.
Description: The young women sits in the dark dressing room, holding a framed photo of the same man seen in the previous photo.
Narrator: My Dad lost his battle in 2015.
Description: The young women in hockey equipment walks through a corridor, towards the skating rink, with her back to the camera. Her jersey reads “Schmitt” and the number “8”.
Narrator: Generous strangers who regularly donated blood helped to extend the time he had with our family and it meant the world to us.
Description: Several photos of people donating blood rapidly flash on the screen. The slideshow pauses on a photo of a man with his arms around three kids dressed in hockey equipment.
Narrator: Because of the donors who helped my dad, I now regularly donate blood and have registered my consent to be an organ donor.
Description: The young woman in hockey equipment leans over the boards in the dark hockey arena, looking out over the ice.
Narrator: My name is Julia Schmitt. I play Defense for the St. Francis Xavier University Women’s Hockey Team and I am a proud member of the Hockey Gives Blood Player Ambassador program.
Description: She is shown in the dark dressing room and on the rink wearing a mask. She skates down the ice and shots a puck into an empty net.
Narrator: Together, we can make a difference for patients who live, work and play in communities across Canada.
Description: The young woman is back in the dressing room in a t-shirt that reads “Hockey Gives Blood”.
Narrator: Book your appointment today at blood.ca/HGB
Description: Super: GRAPHIC: Brought to you by Canada Life
(1 line of illegible text)
Super: Register today at blood.ca/BeAHero
Graphic: Logos: Canadian Blood Services, Hockey Gives Blood, Brought to you by Canada Life.

Narrator: I’m Alex Kannok-Leipert
Description: A young man wearing a toque stands outdoors in front of a winter scene and speaks directly to the camera.
Narrator: Team captain of the Vancouver Giants and proud Hockey Gives Blood player ambassador.
Description: The camera zooms in closely to the young man’s face, and the text on his toque becomes visible. A patch reads “Hockey Gives Blood” and the embroidery reads “Be a Hero”.
Narrator: Each year, hundreds of patients in Canada
Description: The young man is now in skates, standing on an ice rink in front of a hockey net, with his back to the camera. He is holding a hockey stick in his left hand and wearing a jersey with the number “41”. hockey jersey and skates.
Narrator: With cancers and blood diseases need a stem cell transplant to save their life many of whom are facing challenges finding a matching stem cell donor, especially those from diverse backgrounds.
Description: He skates towards the net, handling a puck with his hockey stick.
Narrator: To make matters worse, since the start of the pandemic, the number of Canadians joining the Stem Cell Registry has dropped significantly.
Description: He shoots the puck into the net. SUPER: “The number of Canadians joining the Stem Cell Registry has dropped significantly.”
Narrator: It’s easy to start your registration online
Description: The same young man holds up a tablet and is shown answering a questionnaire.
Narrator: and receive your personal cheek swabbing kit in the mail.
Description: He opens a mailbox and pulls out an envelope. Hands are shown opening the envelope.
Narrator: If you are 17 to 35 years old, joining the Canadian Blood Services Stem Cell Registry means
Description: He swabs the inside of his cheek with a swab from the package in the envelope. He then reseals the package. The outside of the package reads #GetSwabbed. The young man places a sealed envelope into a red Canada Post mailbox.
Narrator: you could be a hero to a patient waiting for a stem cell match.
Description: The young man stands outside again, wearing a toque a speaking directly to the camera. SUPER: #BeAHero
Narrator: Register today at blood.ca/BeAHero
Description: Super: GRAPHIC: Brought to you by Canada Life
(1 line of illegible text).
SUPER: Register today at blood.ca/BeAHero
GRAPHIC: Logos: Canadian Blood Services, Hockey Gives Blood, Brought to you by Canada Life.

Find out if you could be eligible to donate blood or plasma.

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You could be a lifesaving match for someone in need.

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Register online and join with a simple mail-in kit.

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Find out more about Hockey Gives Blood and the Hockey Gives Blood Player Ambassador Program, as well as how you can donate or get involved.

Canadian Blood Services is a registered charity — Charitable Registration no. 870157641RR001.