Sponsorships
Our communities shape who we are
That’s why we’re proud to sponsor programs in cities and towns across Canada.
At Canada Life, we're committed to helping people improve their financial, physical, and mental wellbeing - and to us, supporting people also means supporting their communities. That’s why we’re sponsoring programs across the country, because we believe that the stronger the community, the stronger the people that come from it.
Who do we support?
Life as we know it might look a little different, but our commitment to supporting community programs and partnerships remains stronger than ever. We've partnered with organizations to support and bring awareness to a range of community events, fundraisers, and programs.
Canadian Blood Services
Canadian Blood Services is a not-for-profit organization that ensures patients across Canada have access to safe, high-quality blood and blood products.
Building on our 50-year relationship, we're partnering with them this year to raise awareness of the constant need for blood and donors to support those in need.
Hockey Gives Blood Ambassador Program
We’ve teamed up with Canadian Blood Services and Hockey gives Blood as presenting sponsor of the Hockey Gives Blood Ambassador Program for the 2020/21 season.
This program features young developing hockey players from across Canada, who act as ambassadors to promote the ongoing need for blood, stem cells, organ and tissue donations.
Hockey Helps the Homeless
Hockey Helps the Homeless (HHTH) leverages Canada’s love of the game to raise awareness and financial support for homeless and at-risk Canadians.
We join them in believing all Canadians should have a place to call home, which is why we’re proud of our 15-year partnership as their national founding sponsor.
What else do we do?
For many Canadians, life as we know it changed a lot in 2020, which is why it’s important for us to continue engaging with communities throughout 2021. What’s more, our sponsorships form part of our wider commitment to bettering the communities in which we live and work.
