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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

April 30, 2019

Toronto, ON, April 18, 2019 – Following the announcement that Great-West Life, London Life and Canada Life are coming together under one brand in the Canadian market – Canada Life – two Mackenzie Tour events will have new names for the 2019 season.

Formerly the Freedom 55 Financial Open, the newly named Canada Life Open will be played in Vancouver, B.C., from May 20 to 26, while the formerly named Freedom 55 Financial Championship will now be known as the Canada Life Championship and will be played in London, Ont., from September 10 to 16.

“Canada Life has been so important to the Tour’s success, and we are thrilled to continue our partnership in two great markets,” said Mackenzie Tour Vice President Scott Pritchard. “We look forward to working with the team at Canada Life in its efforts to better serve Canadians.”

“We are excited to continue our partnership with the Mackenzie Tour under the new Canada Life name,” said Jeff Macoun, President and Chief Operating Officer, Canada, Canada Life. “Our company is committed to the well-being of Canadians from coast-to-coast-to-coast, and is proud to support the next generation of Canadian athletes.”

Since 2014, the Canada Life Open has served as the opening event on the Mackenzie Tour season, hosted each year at Point Grey Golf Club in Vancouver. The Canada Life Open has helped raise more than $120,000 for Canucks For Kids, the tournament’s official charity. Joel Dahmen, the tournament’s first winner, went on to win Mackenzie Tour Player of the Year honours and has competed on the PGA TOUR since 2017.

Since 2013, the Canada Life Championship has been the flagship event on the Mackenzie Tour each September, with Highland Country Club the host-course. The Canada Life Championship has raised more than $172,000 for various charities in the London area, with Childcan being named the official charity in 2018.

The final event of the season is well-known for its closing ceremony, where the 5 players who earn Tour status are introduced. 190 Mackenzie Tour alumni have earned status on the Tour, and 31 have earned PGA TOUR status, including 24 with status this season.

Canada Life also supports Canadian professional golfers who are pursuing their dreams throughout the Mackenzie Tour season in the form of the Canada Life Canadian Player of the Week award and the Canada Life Canadian Player of the Year award. Canada Life gives a $2,500 bonus to the top Canadian at each event and a $25,000 bonus is given to the top Canadian on the Order of Merit at season’s end.

About the Mackenzie Tour – PGA TOUR Canada

The Mackenzie Tour - PGA TOUR Canada is a series of tournaments played across Canada each summer, where tomorrow’s stars begin the path to the PGA TOUR. The leading five money winners at the end of each season earn status on the Tour for the following year. The Tour’s alumni include 31 PGA TOUR players and more than 190 Tour players since 2013. The Mackenzie Tour’s mission is to deliver a PGA TOUR experience for its members, fans, volunteers and partners in order to develop the future stars of professional golf and enrich the communities it visits.

About Great-West Life, London Life and Canada Life

Great-West Life, together with London Life and Canada Life, are leading Canadian insurers focused on improving the financial, physical and mental well-being of Canadians. United under the new Canada Life brand, we help Canadians achieve their potential, every day. Our customers across Canada have trusted us to provide for their financial security needs and deliver on the promises we have made. Together, we serve the financial security needs of more than 13 million people across Canada and are leading providers of a wide range of insurance and wealth management products and services for individuals, families and business owners, from coast to coast to coast.  

For more information contact: 

Mackenzie Tour – PGA TOUR Canada
Brendan Stasiewich

Canada Life
Alicia Skrinjar

Featured news

Canada Life, IG Wealth Management and Power Corporation of Canada today announced a $500,000 donation to support the Health & Homelessness Fund for Change in honour of Jeff Macoun’s over 40 years of service to Canada Life.

These awards recognize that we’re supporting advisors with the tools and products to help their clients achieve their financial goals.

Canada Life today announced the upcoming retirement of Jeff Macoun, President and COO of its Canadian operations, and the upcoming appointment of Fabrice Morin into the role.