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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

June 4, 2021

June is Pride Month, a longstanding tradition recognized around the globe. This week, to mark the occasion, Canada Life raised the rainbow flag at the company’s offices in London, Montreal, Regina, Toronto, and Winnipeg.

While we celebrate Pride month, we also pause and reflect on the tragic news we learned last week. The discovery of 215 Indigenous children’s remains on the grounds of the former Residential School in Kamloops, BC is an unspeakable tragedy and reflects a dark period in our country’s history.

To honour the lives lost, the survivors of the residential school system, and the Tk’emlúps te Secwépemc People, we have lowered our flags to half-mast – including our rainbow flag. The flags will stay that way for 215 hours, to acknowledge each child.

We’re mindful that Pride isn't just a celebration of how far the LGBTQ2+ community has come, it’s also a reminder that there’s more work to do to create safe spaces for people to be themselves, and an opportunity to educate ourselves about Pride – both past and present.

This year, we’re celebrating with our employees through a series of virtual events and activities hosted by our Pride@Canada Life Employee Resource Group. Our mission is to build a culture where you can bring your authentic self to work every day. 

At Canada Life, we value and nurture diversity and inclusion in all that we do. We’re committed to attracting and retaining a diverse employee population that reflects the communities in which we live and work, and the customers we serve.

Happy Pride month! Stay safe.

About The Canada Life Assurance Company

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

On January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 12 million customer relationships from coast to coast to coast.

Follow us on FacebookTwitterInstagramYouTube and LinkedIn.

For more information contact:

Liz Kulyk
Assistant Vice-President, Media & Public Affairs
The Canada Life Assurance Company
204-391-8515
Media.Relations@canadalife.com

Featured news

These awards recognize that we’re supporting advisors with the tools and products to help their clients achieve their financial goals.

Canada Life today announced the upcoming retirement of Jeff Macoun, President and COO of its Canadian operations, and the upcoming appointment of Fabrice Morin into the role.

Canada Life Investment Management Ltd. today announced the results of special meetings held on January 15, 2024, where investor approval was sought for certain fund mergers and terminations.