A history of good advice: Canada Life celebrates 175th anniversary

Winnipeg, MB, September 8, 2022 – Canada Life celebrates a milestone anniversary of caring for Canadians by launching an inspiring advertising campaign that shares moments from the company’s history alongside Canadian history.

“From our founding as a company in 1847, Canada Life is proud to have grown alongside our country, helping Canadians and their families grow, too,” said Jeff Macoun, President and Chief Operating Officer, Canada. “For 175 years, we’ve helped Canadians age well through our wide range of products, services, and good advice related to health and life insurance, and wealth management. Through times of change, difficulty, and celebration - we’ve been there to offer trusted guidance along life’s journeys.”

As the nation’s first domestic life insurance company, Canada Life has not only cared for Canadians for generations, but contributed to the country’s history in fascinating ways. For instance, in 1895, the company published the country’s first life tables to illustrate life expectancy development. Later, during WWI, Canada Life provided life insurance policies for soldiers actively serving overseas — a feat no other company matched. The company continues to make history today, with Canada Life Sustainable Portfolios - a globally diversified, all-in-one investment solution for individual investors and a similar target date fund solution for group plan members – a first of its kind in Canada.

But while times have changed, good advice hasn’t. Canada Life’s trusted guidance combined with its valuable products and services continue to help Canadians get through expected and unexpected ups and downs, including the recent COVID-19 pandemic.

Examples of its customer and community support in 2021 include:

• Helping Canadian families cope with loss, paying out more than $1.7 billion in life insurance benefits;
• Providing income for over 110,000 Canadians who became disabled and could no longer work;
• Paying out $947 million in annuity payments, helping Canadians fund their retirement with a secure income stream;
• Helping over 27,000 employers provide benefits plans, and more than 10,500 employers offer retirement savings plans for their employees;
• Gifting more than $10 million to support 500+ community initiatives;
• And raising over $2.4 million for charities through employee giving.

Throughout the year, the company will celebrate their 175^th anniversary with various activities recognizing and celebrating its employees and advisors, investors and stakeholders, and the communities where we live and work.