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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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A history of good advice: Canada Life celebrates 175th anniversary

Winnipeg, MB, September 8, 2022 – Canada Life celebrates a milestone anniversary of caring for Canadians by launching an inspiring advertising campaign that shares moments from the company’s history alongside Canadian history.

“From our founding as a company in 1847, Canada Life is proud to have grown alongside our country, helping Canadians and their families grow, too,” said Jeff Macoun, President and Chief Operating Officer, Canada. “For 175 years, we’ve helped Canadians age well through our wide range of products, services, and good advice related to health and life insurance, and wealth management. Through times of change, difficulty, and celebration - we’ve been there to offer trusted guidance along life’s journeys.”

As the nation’s first domestic life insurance company, Canada Life has not only cared for Canadians for generations, but contributed to the country’s history in fascinating ways. For instance, in 1895, the company published the country’s first life tables to illustrate life expectancy development. Later, during WWI, Canada Life provided life insurance policies for soldiers actively serving overseas — a feat no other company matched. The company continues to make history today, with Canada Life Sustainable Portfolios - a globally diversified, all-in-one investment solution for individual investors and a similar target date fund solution for group plan members – a first of its kind in Canada.

But while times have changed, good advice hasn’t. Canada Life’s trusted guidance combined with its valuable products and services continue to help Canadians get through expected and unexpected ups and downs, including the recent COVID-19 pandemic.

Examples of its customer and community support in 2021 include:

  • Helping Canadian families cope with loss, paying out more than $1.7 billion in life insurance benefits;
  • Providing income for over 110,000 Canadians who became disabled and could no longer work;
  • Paying out $947 million in annuity payments, helping Canadians fund their retirement with a secure income stream;
  • Helping over 27,000 employers provide benefits plans, and more than 10,500 employers offer retirement savings plans for their employees;
  • Gifting more than $10 million to support 500+ community initiatives;
  • And raising over $2.4 million for charities through employee giving.

Throughout the year, the company will celebrate their 175th anniversary with various activities recognizing and celebrating its employees and advisors, investors and stakeholders, and the communities where we live and work.

Video transcription:

Narrator: For 175 years,
Description: Archival photographs of construction on the Canada Life building flicker on screen.
Narrator: Canada Life
Description: Photograph of vintage Canada Life billboard
Narrator: has grown alongside our country,
Description: Archival Photographs of Canada Life offices
Narrator: helping Canadians and their families
Description: Vintage film footage of a family playing ring around the rosie
Narrator: grow too.
Description: Vintage film footage of a grandfather reaching for his grandchild. The mother is holding the child. Vintage film footage of a child’s birthday party. Kids sit at a long with party hats smiling.
Narrator: Through times of change,
Description: A rocket ship launching is seen on an old television set
Narrator: times of difficulty,
Description: A group of men struggle to make phone calls at a stock exchange. Black and white footage of soldiers marching across a battlefield
Narrator: and times of celebration,
Description: A little boy runs down a driveway. Another little boy runs around a pool deck in his bathing suit
Narrator: we’ve been there as a partner and companion.
Description: A little girl is given a birthday cake with candles on it.
Narrator: To offer guidance
Description: A father helps his daughter blow out the candles on a birthday cake
Narrator: Along life’s journeys,
Description: A group of hikers pose on a bridge in the forest to take a selfie in the rain. A canoe sits peacefully on a calm lake.
Narrator: advise on big choices,
Description: A young couple is sitting on a step inside their own, admiring a new paint job in their living room.

Narrator: and make the story
Description: Hockey players skate across a frozen lake.
Narrator: of each Canadian
Description: A family sits around the dinner table sharing a laugh.
Narrator: …a hopeful one
Description: A bride and groom run onto the dancefloor for their first dance
Narrator: Canada Life
Description: A student stands on stage at their graduation, showing their degree to the audience.
Narrator: A lifetime of helping Canadians
Description: A family sits around a campfire smiling at one another. SUPER: A lifetime of helping Canadians
(1 line of illegible text)
Logos: Canada Life 175 Years

About The Canada Life Assurance Company

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For 175 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

On January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve approximately 12 million customer relationships from coast to coast to coast.

Follow us on Facebook , Twitter , Instagram, YouTube and LinkedIn.

For more information contact:

Liz Kulyk
Assistant Vice-President, Media & Public Affairs
The Canada Life Assurance Company

Featured news

Canada Life, IG Wealth Management and Power Corporation of Canada today announced a $500,000 donation to support the Health & Homelessness Fund for Change in honour of Jeff Macoun’s over 40 years of service to Canada Life.

These awards recognize that we’re supporting advisors with the tools and products to help their clients achieve their financial goals.

Canada Life today announced the upcoming retirement of Jeff Macoun, President and COO of its Canadian operations, and the upcoming appointment of Fabrice Morin into the role.