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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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Freedom 55 Financial is a division of The Canada Life Assurance Company and the information you requested can be found here.

June 26, 2020

This year marks the first Canada Day since Great-West Life, London Life and Canada Life became one company – Canada Life.

We’re taking this time to celebrate with our communities. Here’s what we have planned.

Virtual Canada Day at The Forks

We’re excited to be the presenting supporter of Canada Day Virtual in Winnipeg – a virtual celebration including:

  • Over 20 musical performance acts from artists and bands like Al Simmons, Sierra Noble and The Winnipeg Symphony Orchestra – and more
  • Greetings from various community leaders, including Paul Mahon, President and Chief Executive Officer, Great-West Lifeco and Canada Life
  • A virtual firework display 

It will be shared on The Forks’ FacebookOpens a new website in a new windowOpens a new website in a new window and YouTubeOpens a new website in a new windowOpens a new website in a new window at 2p.m. CST on July 1. Be sure to tune in!

Social media fun

We’ve created some GIF stickers to mark the occasion this year. Be sure to check us out on social media to use them and join the fun. They’ll be available starting on July 1. You can also join in with the hashtag #MyCanadaLife to share what you’re up to this Canada Day.

Canada Life Instagram: @canadalifecoOpens a new website in a new windowOpens a new website in a new window

The gift of time

We’re also very grateful to our employees for their hard work over the last few months.

We decided to thank them with the gift of time – in the form of 2 extra personal days off on July 2 and 3 to extend the Canada Day long weekend. With that said, we’re still available to take customer inquiries if you need us.

Happy Canada Day from all of us at Canada Life!

Featured news

Canada Life and the Seven Oaks General Hospital Foundation announced a shared commitment to helping improving health outcomes for Manitobans. Canada Life will be contributing $100,000 over several years to support the Foundation’s commitment to improving the health and well-being of the community through innovative research, chronic disease prevention, treatment, rehabilitation, and wellness programming.

Canada Life is enhancing its participating (par) whole life insurance offering, building on its leadership in the market by increasing flexibility and supporting long‑term planning for advisors and their clients with improved early and long-term values.

Canada Life Investment Management Ltd. (CLIML) today announced the results of special meetings held on April 10, 2026, where investors approved the fund mergers set out below. The mergers are expected to be executed on or about April 24, 2026.