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The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

The Great-West Life Assurance Company, London Life Insurance Company and The Canada Life Assurance Company have become one company – The Canada Life Assurance Company. Discover the new Canada Life

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July 7, 2021

On July 8 from 8 a.m. to 4 p.m., insurance company to match all non-perishable food donations pound for pound

London, ON, July 7, 2021. . .  As part of their annual Community Food Drive, Canada Life will host a contactless food drive-thru in support of the London Food Bank on July 8, and all Londoners are welcome to drop by with non-perishable food items to help make a difference.

“As the COVID-19 pandemic continues, many more Canadians are in need of food,” said Jeff Macoun, President and Chief Operating Officer, Canada, at Canada Life. “Donations to food banks are critically low and we want to help feed as many people possible. That’s why, we’re pivoting our annual employee food drive so the public can help us feed the community, too.”

In addition to welcoming the public to contribute to the cause, the company has committed to match every non-perishable food donation made at the drive-thru, up to 5,000 pounds.

“So many Londoners, whether we know it or not, start their day without a healthy breakfast and even more go to bed on an empty stomach,” said Macoun. “By expanding our campaign to include the public and matching every donation pound for pound, I know that together we can make a big difference in so many lives.”

The details

What: Calling on Londoners to make a non-perishable food donation during the Canada Life Food Drive-thru in support of the London Food Bank

When: Thursday, July 8, 8 a.m. to 4 p.m.

Where: Canada Life’s main office parking lot, 255 Dufferin Avenue

Which: Non-perishable food items, with items in greatest need being canned vegetables, fruit, proteins, and soup, whole grains and cereals, and baby food.

How: Drive up to the contactless collection site, open the vehicle’s trunk or roll down the window and a representative will safely collect any food donations. Participants can also bike or walk to the event but must wear a face mask and practice social distancing. Cash donations will also be accepted on site.

“Last year, COVID-19 began its relentless grip on our community and the London Food Bank faced an uncertain future. But with support from groups like Canada Life, we’ve been able to do things we never thought possible,” said Jane Roy, Co-Executive Director, London Food Bank. 

“The various programs and approaches we’ve been able to execute on have only been made possible through donations from events like this. Canada Life has been supporting the London Food Bank for years, and this food drive is only the latest example of their generosity and support. Thank you! It makes such a difference to those that need a little extra help.”

For over 30 years, Canada Life has supported food banks across Canada through various corporate contributions, campaigns, team matches, and volunteer initiatives. Drive-thru collection events will also be held in Winnipeg (July 6) and Regina (July 7) in support of local food banks.

About The Canada Life Assurance Company

Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical and mental well-being of Canadians. For more than 170 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made.

On January 1, 2020, Great-West Life, London Life and Canada Life became one company – Canada Life, and today, we proudly serve more than 12 million customer relationships from coast to coast to coast.

Follow us on Facebook Twitter InstagramYouTube and LinkedIn.

For more information contact:

Liz Kulyk
Assistant Vice-President, Media & Public Affairs
The Canada Life Assurance Company

Jane Roy
Co-Executive Director
London Food Bank

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