Description: This video combines footage and photography of Canadians with words to illustrate Canada Life’s commitment to frontline healthcare workers, communities, business owners and customers in 2020.
A business owner flips the sign in her window from “Open” to “Closed.”
Onscreen text: In 2020
Description: Cut to a mother and daughter sitting on their front porch.
Onscreen text: a year of challenge and change
Description: A teacher disinfects his students’ desks and a woman wearing a face mask talks to her pharmacist behind a glass barrier.
Onscreen text: Canada Life focused on supporting those most in need
Description: Text onscreen appears within four squares: “Frontline healthcare workers,” “Our communities,” “Small and medium-sized businesses,” “Our customers.”
Onscreen text: Frontline healthcare workers
Description: A healthcare worker stands at a car passenger’s window, filling out a medical questionnaire.
Onscreen text: To truly thank them for their selfless commitment
Description: A nurse helps another put on rubber gloves.
Onscreen text: we contributed to The Frontline Fund
Description: Cut to a nurse putting on his goggles.
Onscreen text: for support, research and supplies including personal protective equipment.
Description: An illustration of a stethoscope and personal protective equipment animate on screen.
Onscreen text: Our communities
Description: Four Canada Life employees in masks pose around a collection of backpacks for charity.
Onscreen text: To tackle crisis relief efforts
Description: A Canada Life employee places school supplies into a box.
Onscreen text: we supported Canadian food banks
Description: A child poses with a drawing of a Thanksgiving dinner.
Onscreen text: and contributed more than 100,000 meals to those in need.
Description: Large graphics appear.
Onscreen text: Small and medium-sized businesses
Description: A female business owner wearing a mask works in a small restaurant kitchen, preparing a meal.
Onscreen text: To help them persevere
Description: She delivers takeout to a customer waiting outside.
Onscreen text: we supported the Canadian Chamber of Commerce
Description: The Canadian Chamber of Commerce website animates onto the screen.
Onscreen text: providing resources to navigate the impacts to businesses across the country.
Description: A map illustration of Canada with location pins animates onto the screen.
Onscreen text: Our customers
Description: A young woman works on her finances in her living room.
Onscreen text: To help ease financial hardship we offered deferred insurance premium, mortgage and loan payments or reduced coverage.
Description: A young couple embraces each other in front of their home.
Onscreen text: And as the year awakened us to systemic injustice
Description: A group of people in masks protest against racial inequality.
Onscreen text: we re-affirmed our commitment to fostering diversity and inclusion where we live and work.
Description: A teepee sits on display with a sign that reads “Celebrating National Indigenous People’s Day.”
Onscreen text: Above all, we improved lives across Canada by supporting hundreds of charities
Description: Canada Life employees participate in the National Sock Drive. A legal line appears: *Photo was taken before COVID-19 restrictions were in effect.
Onscreen text: and donating our largest amount ever to the United Way, $3.6 million.
Description: Large graphic numbers appear.
Onscreen text: Because customers, Canadians
Description: People pose on a hockey rink with a cheque from Canada Life to Canadian Blood Services. A legal line appears: *Photos were taken before COVID-19 restrictions were in effect.
Onscreen text: and the communities we serve
Description: An elderly woman in a retirement home is shown.
Onscreen text: count on us to deliver on the promises we make.
Description: Large text appears.
Onscreen text: And we’re proud we delivered when it mattered most.
Description: A line enters the frame, the word “life” is formed. Camera zooms out to reveal the Canada Life logo.
Onscreen text: Visit canadalife.com to learn more
Description: Canada Life logo and legal lines appear: Canada Life and design are trademarks of The Canada Life Assurance Company. canadalife.com 1-888-252-1847