We support organizations that:

• are a registered Canadian charity in good standing with the Canada Revenue Agency.
• provide programs or services in Canada.
• serve a broad community interest aligned with our pillars of support and our company purpose – to improve the mental, physical and financial well-being of Canadians.
• are financially sound, well-managed, and accountable to a volunteer board of directors.
• do not discriminate based on race, national or ethnic origin, color, religion, age, sex, sexual orientation, marital status, family status, veteran status, disability or other characteristic protected by law.
• have submitted a final report demonstrating impact and appropriate use of funds for any initiatives previously funded by our company.

We generally don't support:

• Individuals and individual pursuits
• For-profit enterprises
• Projects outside Canada
• Daycares, preschools, primary or secondary schools
• Student organizations
• Associations, clubs, fraternal or service organizations
• Professional or technical associations
• Conferences
• Travel, accommodations and entertainment
• Religious or sectarian organizations
• In-kind contributions
• Amateur, elite or professional sports
• Registration for sporting events
• Golf tournaments
• Festivals and camps
• Private or corporate foundations
• Endowments
• Third-party fundraising on behalf of a charity
• Political campaigns
• Government and municipalities
• Loans, investments or deficit reduction
• Charities supported by organizations we already fund, such as United Way