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What we support

We support organizations that:

  • are a registered Canadian charity in good standing with the Canada Revenue Agency.
  • provide programs or services in Canada.
  • serve a broad community interest aligned with our pillars of support and our company purpose – to improve the mental, physical and financial well-being of Canadians.
  • are financially sound, well-managed, and accountable to a volunteer board of directors.
  • do not discriminate based on race, national or ethnic origin, color, religion, age, sex, sexual orientation, marital status, family status, veteran status, disability or other characteristic protected by law.
  • have submitted a final report demonstrating impact and appropriate use of funds for any initiatives previously funded by our company.

We generally don't support:

  • Individuals and individual pursuits
  • For-profit enterprises
  • Projects outside Canada
  • Daycares, preschools, primary or secondary schools
  • Student organizations
  • Associations, clubs, fraternal or service organizations
  • Professional or technical associations
  • Conferences
  • Travel, accommodations and entertainment
  • Religious or sectarian organizations
  • In-kind contributions
  • Amateur, elite or professional sports
  • Registration for sporting events
  • Golf tournaments
  • Festivals and camps
  • Private or corporate foundations
  • Endowments
  • Third-party fundraising on behalf of a charity
  • Political campaigns
  • Government and municipalities
  • Loans, investments or deficit reduction
  • Charities supported by organizations we already fund, such as United Way