Community and social responsibility

We’re committed to delivering on the promises we make.

Our purpose is to improve the financial, physical and mental well-being of Canadians. It’s the driving force behind everything we do, and we believe we can do it best working together with our colleagues, customers, advisors and the community.

Over many decades, individuals, families, businesses and organizations have counted on us to deliver on the promises we make. We strive to be a socially responsible company that takes a proactive approach to ensuring we make a positive impact in everything that we do.

Our commitments include:

  • Putting the customer first in all we do
  • Acting with integrity
  • Building trust and partnership
  • Fostering employee engagement
  • Supporting our communities
  • Committing ourselves to sustainability

Community involvement

Our goal is to make a positive impact on the world around us and elevate our corporate giving to ensure our support is reaching Canadians from coast-to-coast.

We support our communities by funding initiatives through donations and volunteerism.

Public Accountability statement

From providing financial support for more than 700 community initiatives, to being recognized as a leader in sustainability, our aim is to positively impact the world around us.  

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Environmental responsibility

Managing our environmental footprint is the right thing to do for the well-being of our stakeholders, communities and long-term viability as a business.